
Hello
I was born in Istanbul, where Europe nearly touches Asia, and I was reborn in Paris, where I currently reside. With over 20 years of marketing experience, primarily in creative roles, I experienced an exciting journey that has shaped my passion and vision of leadership.
I believe in…
I believe in beauty—in acting beautifully with grace, doing things beautifully with purpose, and leading teams beautifully with inspiration. By seeking beauty, I find it all around me. Beauty transcends mere images; it embodies a state of being.
The origin
Over the years, I developed the HIGHs & LOWs method out of personal necessity. Though I aspired to be a great manager, it was often challenging to meet that goal. During busy periods, I yearned for effective daily practices that were easy to implement. I needed a simple, fun, and efficient tool for team management, which led to the creation of the HIGHs & LOWs method.
This approach has empowered me to embrace comfort, connection, and fulfillment in my leadership role while nurturing happier teams. The HIGHs & LOWs method reminds us that perfection is not the aim; instead, it inspires us to create work environments where vulnerability is the new normal and workdays are brighter.
My passions
Reading and writing have been my greatest passions for as long as I can remember. For years, I kept my writing private, constantly striving for perfection and keeping my work to myself. Now, I’ve boldly decided to share my writing, letting go of expectations and embracing the importance of action. Taking steps toward our goals is far more valuable than chasing unattainable perfection.
Last word
English is not my first language, so I appreciate your understanding if you notice any mistakes. If you’re reading this, you’ve discovered my blog, and I’m grateful for your presence. I wish you a life rich with highs to enjoy and just a few lows to add depth to your journey. Remember, it’s the lows that make the highs shine even brighter.
Here is my email if you want to say hi:
burcu@burcuandreae.com